Why
is Perfume Packaged with Other Products?
- by KissMeGoodnight.com
When was the last time you bought or received
a perfume or other fragrance in a stand-alone bottle or package?
It has probably been a while, hasn’t it? Do you wonder why
that is? Stop and really think about why you don’t go out and
buy just the bottle of perfume or cologne by itself or why
any fragrance gift comes packaged with other products. Is buying
a stand-alone package too expensive? Or maybe, it is because
they don’t sell it in a bottle or package that suits your needs;
it could be either too small of a package or one that is just
too large that you are sure you will never finish the fragrance.
No matter what the reason is, more and more perfumes and fragrances
are packaged with complimentary products. The reason
for this type of packaging is all about money. There are so many perfumes
and fragrances out on the market these days that retailers
try and fight for your business by offering complimentary products
as part of your perfume or fragrance package. Think about the
major holidays where perfumes and fragrances are given as gifts
–Valentine’s Day, Mother’s Day, Father’s Day and Christmas.
You will see various print ads as well as television commercial
touting a certain fragrance with complimentary products and
even “free” gifts with a purchase.
It
is all a matter of psychology for the customer and greed
for the retailer. People see all these complimentary products
for just the price of the perfume or fragrance and they jump
on it. In their minds, they are getting a great deal on some
really cool products without having to pay extra for it. For
retailers, they see those complimentary products as a marketing
tool to hook you in as a customer, hopefully a repeat customer.
And guess what? It works. Think about it. You buy or receive
a perfume or fragrance as part of a gift basket that has complimentary
products included. You absolutely love the scent and greatly
enjoy the perfume and lotions and bath gel or whatever else
is a part of the gift basket. Now you are hooked. So what happens
when you run out of a particular product in that gift basket?
You go out buy another product! The perfume retailer has now
made you into a repeat customer.
So what exactly are these complimentary products to your perfume
or fragrances? These could be any number of products. The most
popular items that accompany your perfume are body lotions
and fragrance powder in a matching scent to your perfume. Other
complimentary products could include bubble bath, shower gel,
bar soaps, aromatherapy oils and even candles and incense.
These products are touted as giving you a totally scented experience
with your favorite perfume or fragrance.
Obviously, these complimentary products make a lot of scents
and sense from both a business and personal standpoint. Personally,
people want to enjoy the scent of their perfume or fragrance
all day. What better way to do that than through the layering
of scented products? Washing with shower gel provides a wonderful
light base for your scent. From there, an after bath body lotion
can keep your skin soft and it also provides a wonderful base
for a fragrant powder of perfume application. Through product
layering, you can extend the length of your scent.
From
a business standpoint, these complimentary products pay
off in increased market share and profits. It is actually a
clever move to build up a repeat business as well as allow
customers to try their products without denting their pocketbook.
Through some creative packaging, these gift sets that feature
your perfume with complimentary products can sometimes be collector’s
items and well sought after. Perhaps the perfume manufacturer
created a limited edition perfume bottle that is available
only through the purchase of a gift set. This boosts the popularity
of the product and almost guarantees a sell-out.
As long as there are thousands of perfumes and fragrances
to choose from, there will always be those gift sets with complimentary
products. Take advantage of those products and enjoy trying
out products that you normally might not have bought. Who knows?
Thanks to that creative marketing ploy of complimentary products,
you may just find a new favorite. Click here for the largest selection (over 15,000) and best prices (up to 80% off) for perfumes and colognes. It's my KissMegoodnight recommendation.
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KissMeGoodnight.com
: 2006
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